Plumbing Electrical HVAC Roofing Home Services
Spokane  ·  Inland Northwest

Every call answered. Every job booked. Even at 2 AM.

An AI receptionist and SMS system for HVAC, plumbing, roofing, and electrical businesses in Spokane and the Inland Northwest. Your phone never goes to voicemail again — and every lead lands in your text messages, ready to book.

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Built in Spokane  ·  Operator-led  ·  AI specialists
What the owner sees on their phone when a lead is captured by our services.
The problem

Most home service companies lose 25–40% of their leads at the phone.

If you run an HVAC, plumbing, roofing, or electrical business in Spokane, your phone is your bottom line. And right now, it's leaking.

27%
of inbound calls go unanswered
Industry data, Service Direct
80%+
of those callers never leave a voicemail
They call the next company on Google
$300–$1,500
in lost revenue per missed call
HVAC, plumbing, roofing tickets
Every year, in Spokane alone
$150K – $250K walking out the door
For a typical home service business in the Inland Northwest — revenue you're already earning but not capturing. We exist to fix exactly this.
How it works

Three steps. We build it. You run your business.

No long contracts. No bloated software stack. We install on top of the phone number you already have.

01  /  AUDIT

We listen to your last 30 days of calls.

The voicemails. The abandoned rings. The after-hours misses. You get a one-page report: what you're losing, and where.

02  /  INSTALL

We build your AI receptionist on your line.

It answers in your voice, asks the right questions for your trade, books the job into your calendar, and texts you the lead in real time.

03  /  MANAGE

We tune the system every month.

What's working, what's not, what to upsell. You stay on the truck. We stay in the system. Every call is reviewed, every lead is logged.

Inside the call

It sounds like a real receptionist. Because that's the bar.

A real after-hours call to a Spokane HVAC company. The AI listens, asks the right questions for your trade, books the job, and texts you the lead. No caller knows the difference.

Inbound  ·  11:42 PM  ·  Tuesday
02:18  ·  Spokane, WA
Caller
"Hi, my furnace just stopped working. Is anyone there tonight?"
NBI Agent
"Sorry to hear that. Yes, I can help. Are you in the Spokane area? And is the unit completely off, or making any noise?"
Caller
"Yeah I'm in Spokane. It's blowing cold air."
NBI Agent
"Got it — that's something a tech needs to look at in person. Our next available slot is tomorrow at 8 AM. Does that work?"
Caller
"Yes, please."
NBI Agent
"You're booked. I'll send a confirmation by text. The owner has already been notified."
Lead captured · Job booked · Owner notified Time on call: 02:18
24/7
Your phone is covered. Even nights, weekends, holidays.
~6 hrs
Back per week from phone tag, voicemails, and follow-up.
100%
Of leads logged in real time, in your text messages and CRM.
Why Northbound

Local operators. One thing, done well.

Spokane's sharpest team on a single problem: getting every call answered for home service businesses.

Local.

We're based in Spokane. We know how the Inland Northwest does business — and we'd rather have a coffee than a Zoom.

Operator-led.

Built by a Columbia Sportswear veteran with a decade of fixing operations at scale. Now bringing that to home service businesses one at a time.

One thing, done well.

AI receptionists and SMS automation for home service. Not a side project. Not a generic agency. Sharp point on a real problem.

Spokane Spokane Valley Liberty Lake Cheney Coeur d'Alene Post Falls Hayden
Common questions

Real answers about AI for home service businesses.

Everything Spokane and Inland Northwest owners ask before getting started.

01What is an AI receptionist, in plain English?
A virtual assistant that answers your business phone in a natural voice, asks the right questions for your trade, books jobs into your calendar, and texts you the lead in real time. It works 24/7 — nights, weekends, holidays. Think of it as a receptionist who never sleeps and never misses a call.
02Will my customers know it's AI?
Modern AI voices are nearly indistinguishable from a human receptionist. We tune the voice, tone, and script for your specific trade so callers in Spokane and the Inland Northwest feel like they're talking to a real person on your team. We test every voice with real listeners before it goes live.
03Do I need to change my phone number?
No. We build the AI receptionist on top of your existing business number. Calls flow normally, and the AI only steps in for after-hours, missed calls, or whatever rules you choose. Your number stays the same. Your branding stays the same.
04How long does setup take?
From first call to a live AI receptionist on your line is typically 7 to 10 days. The audit takes about a week. Install is 2 to 3 days after that. We do the heavy lifting — you spend about 30 minutes total in calls.
05How is this different from a traditional answering service?
A traditional answering service costs $300–$1,200/month, only takes messages, and has limited hours. An AI receptionist works 24/7, books jobs directly into your calendar, qualifies the lead in real time, and texts you the booked job before the caller hangs up. It costs less and captures more revenue.
06Is AI right for a small home service business like mine?
Especially yes. Small home service businesses lose the most revenue to missed calls because the owner is on the truck, not at a desk. AI receptionists give a small operator the call coverage of a 10-person office at a fraction of the cost. This is the clearest small-business AI use case we work on.
07What home service trades do you work with?
HVAC, plumbing, roofing, electrical, and other home service trades across Spokane, Spokane Valley, Liberty Lake, Cheney, Coeur d'Alene, Post Falls, Hayden, and the broader Inland Northwest. If you run a service business that lives or dies by the phone, we can probably help.
08Do you only build AI receptionists, or other AI for business projects too?
AI receptionists and SMS automation are our public spear because they have the fastest ROI. We also build broader AI for business workflows — review automation, CRM integrations, scheduling, operational audits. Those conversations happen after we have your phones covered.
09Why hire a Spokane-based AI consultant instead of a national agency?
Local matters for two reasons. We know how the Inland Northwest does business — we'd rather meet at a job site or a coffee shop than schedule a Zoom. And AI implementation is operational work. You want someone you can call, not a ticket system in another time zone.
Let's talk

Tell us what's going on with your phone.

Quick form. Real reply within 24 hours from a real Spokane operator. No drip sequences, no auto-funnels.

Got it. Talk soon.

Ryan will personally reply within 24 hours.